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Of the major brands in the running footwear category, Adidas was the only one to post a sales gain in January, according to market research firm The NPD Group。In addition to a 3 percent dip in the overall running shoe category, adidas superstar slip on the latest NPD data shows that total U.S. footwear sales also slipped 3 percent last month.Beth Goldstein, executive director and industry analyst at The NPD Group, pointed out significant growth in fashion sneakers in January.

That drop follows a 4 percent dip in total U.S. footwear sales in December,despite the retail boost that was expected to come during the holidays. adidas superstar rize January’s declines were steepest in the women’s market, which saw revenues slide 7 percent.Children’s shoe sales fell 1 percent,while men’s saw a modest 1 percent gain.

Despite ongoing sluggishness in running shoes, NPD analysts say athletic trends as well as fashion sneakers continue to be footwear’s hot category, adidas superstar womens with the leisure category pulling off an 11 percent gain in revenues,in the first month of 2017.The NPD’s leisure footwear category includes work boots, casual athletic, outdoor sandal, sport slide all-weather boots.

After a disappointing December, sales of athletic footwear began to recover in January,” said NPD athletic-industry analyst Matt Powell.A major bright spot was a mid-single digit increase in the athletic sporting goods channel. adidas superstar mens This channel had been hit hard by the void created by The Sports Authority closing.Powell added that while there are still some bumps ahead as the anniversary of the start of Sports Authority liquidations approaches,the worst of the impact is behind us.