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Auteur Discussion: New Balance kicks off 2017 with Letters to My Future Self campaign
stevenl
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Messages: 3
Publier New Balance kicks off 2017 with Letters to My Future Self campaign
le: February 9, 2017, 05:17

The letters are augmented by long and short videos of the athletes reading them. Berian’s shows a child running on the beach supposedly himself in younger days then the letter starts and shows Berian working at a fast food restaurant as a line cook,new balance 574 which he did while training and struggling hard to get to the top levels of athletics.

Every New Year represents a new beginning,a new opportunity for self-improvement and presents that iconic moment for athletes and individuals around the world to redefine personal ambitions, motivations and sense of purpose said Chris Davis,new balance 580 New Balance vice president of global marketing.At New Balance, our marketing is a reflection of our values, so we created the campaign to showcase the true individuality, grit and unparalleled persona of our world class athletes. Through their own words, reflections and inner strength, they inspire athletes everywhere to unrelentingly pursue the best version of their future self.

Sablone, a gifted skateboarder and architect, sees the world through a unique lens and fearlessly embraced that difference and made it her own which took her to the medal stand at the X Games five times.Raonic, a rising star in the global tennis circuit,new balance 996 uses the fire to win as a competitive advantage on the court and off fueling his serves and inspiring the next generation of athletes.

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