MRC LONGWY

Following the release their collaborative take on the Club C Capsule,reebok club c 85 Los Angeles rapper Kendrick Lamar and Reebok has teamed up to create a campaign that pays homage to the popular court silhouette.

Shot in 35mm film by acclaimed director Nabil, the campaign sees Kendrick holding court in front of a projection of his high school,reebok x hall of fame Compton High’s tennis court, sporting the Spring/Summer men’s Club C 85 Tonal Gum.

The InstaPump Fury was born during Reebok’s trippy, experimental phase—the late '80s into the early '90s. Reebok was aggressively pushing its new,reebok alien stomper if somewhat goofy, Pump innovations in sometimes ill-advised ways.Including endorsements,As nasty as Dee Brown's no-look jam in the 1991 dunk contest was, it was never gonna get Reebok Pumps moving like Air Jordans.

The InstaPump Fury was the most WTF of them all,a Frankenstein of various technologies lifted from some of Reebok's most innovative products, sewn and glued together,reebok npc uk then jolted into life as a mutated, anti-modernist concept. Even the name, "InstaPump Fury," sounds less like a shoe and more like a SuperSoaker model. It challenged all running shoe—hell, footwear—conventions.